24 MANTRA ORGANIC
MAA KA MANTRA
24 Mantra Organic is a pioneer in organic food. It is India’s largest organic foods brand that works with 45,000 farmers in 15 states on 2,25,000 acres to make a positive difference to their life.
We deep dived into the world of food and realised that there is a shared passion for good food between farmers and mothers. Only when they share this passion does a family get healthy organic food. We designed a campaign highlighting mother’s passion to feed and compared it with farmer’s passion for providing healthy food to mothers. The campaign was aptly called- #MaaKaMantra.
Services
Architecture & Interiors
AAP KI CHAI
Happy Women's Day
Aap Ki Chai is a local tea brand from Assam. On Women’s Day the brand wished to do a film that gave an ode to women across India.
We observed that while most women are wished ‘Happy Women’s Day’ many women are overlooked, one of those women is our maid.
We created a communication that highlighted this and chose the tea moment in our maid’s life. The film showed a day in the life of maid that ended with a cup of Aap Ki Chai and wished every woman a Happy Women’s Day literally.
Services
Architecture & Interiors
ATHER 450
Way beyond a scooter
The brief was to create a launch commercial that showcased how futuristic the product is and not just a scooter. From the brief emerged the campaign thought- Not Just a Scooter.
We were trying to fight the perception that in spite of being so advanced the futuristic Ather 450 would eventually be called a scooter. We wanted to carve out a sub-category within the category and create a platform where Ather 450 stood apart from all other scooter brands in India, especially since it was so much more than just a scooter.
Services
Architecture & Interiors