LEADERSHIP

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  Prasad Patil - Co-Founder

  Likes to design. Then redesign. Then redesign. The final final final file that he saves is a masterpiece in its own right. You can feel the glimpse of his design thinking in the ads we make, the brand strategies we implement, the posts we share, the posters we design and the spaces we execute.
  
  Prasad comes with over 16 years work experience in advertising. In this time he built brands like Cadbury, Asian Paints, Sony, Reliance, MP tourism, McDonald’s, HDFC Life, Volkswagen, Godrej and many more. He is the man behind the rebranding of Natural ice cream building the brand piece by piece.

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  TUSHAR KADAM
  - Managing Partner & Creative Head Copy

  Over the years, Tushar has worked with agencies like Lintas, McCann, Ogilvy, Leo Burnett, JWT Dubai, Publicis Ambience and Lowe Lintas. The last 6 years have been with agencies that concentrated on ‘digital first’ ideas. One was -What’s Your Problem (WYP), the other was Dentsu, followed by Mirum India (A WPP agency) and Pinstorm, which is an independent digital agency.
  
  During his career, he has been fortunate to have some of his work celebrated both nationally and internationally. He was a part of the core team that conceptualised and executed the ‘Balbir Pasha Ko Aids Hoga Kya?’ campaign on AIDS awareness, which is also a case study at Harvard.
  
  He has also won awards at the Cannes Lions, Asia Pacific, Goa-fest, London International Awards, a D&AD Yellow Pencil in book, One Show merit, and a campaign that is displayed at the Louvre (Paris) in its advertising wing.
  
  In terms of sheer experience, Tushar has built and handled national and international brands. From Unilever (Clinic Plus, Axe, Clear Knorr, Kwality Walls), to P&G (Whisper for APAC, Korea and Japan), Johnson &Johnson (Savlon & Band-aid), McDonalds, Dominos Pizza, Complan for Heinz, Cadburys Perk, Parle Krack Jack, Yellow Diamond Chips, Streax Hair Colour, Amul Innerwear for men, Arrow Attire, Kokuyo Camlin to name a few