Now by Naturals is the premium experience offered by mother brand Naturals. The brand serves ice creams straight out of the churner thereby creating the softest, freshest ice creams possible.
The brand identity was crafted to highlight this unique out-of-churner experience that the brand offers. The logo is inspired from the melting ice cream circling in the churner. The fluidity tries to capture the softness of the scoop and the brand colours try to create a look and feel that’s distinct from Naturals.
Art Direction, Branding, Packaging