Hangout, a local cake brand needed to re-establish connect with the younger audience. They needed to look fresher and joyful and stand out in the cluttered market.
In order to achieve the brand goals we cracked a brand philosophy that emerged from the product itself. Hangout had range of cakes that catered to all kinds of occasions. In other words they made cakes for every occasion. This became the bedrock for rebranding.
Using emoticon we cracked the new identity, one that showed how there’s something for every mood at Hangout Cake shop.
Art Direction, Branding, Packaging