Rebranding an iconic brand like never before

Natural ice cream wanted to re-establish connect with younger audience and become a cooler brand. We decided to revamp the entire look and feel of the brand. We introduced the inverted A philosophy that reinstated the brand positioning of originality. Using this design principle, we redesigned all the elements of the brand in refreshingly original manner. The end result was just yummy as the ice cream!


Art Direction, Branding, Packaging