As an ode to families we created an Noida outlet that showed a family tree, quite literally. The huge statement piece became the modern rendition of a tree. The tree was executed with exquisite craftsmanship and carved out of wood. It was lit to capture the play of shadows of the contemporary branches of this contemporary tree. One could see the tree from far and read Naturals right above. Perfect fit, we say.
Art Direction, Branding, Packaging