Naturals Lajpat Nagar
Mom’s kitchen

The outlet is created as an ode to Mom’s Kitchen. Many of Naturals flavours come from mom’s kitchen, Naturals outlet at Lajpat Nagar brings alive this story of the brand. The outlet almost looks like as if you have entered a kitchen and not an ice cream parlour thus bringing alive the concept of the brand and the outlet in a truly engaging manner.


Art Direction, Branding, Packaging