Bajaj Bulbs
Spot Everything

The campaign won many national and international awards. It essentially illustrates how the high intensity Bajaj Bulbs illuminated even the darkest corners of the home. We worked on the insight that we would often lose home objects to the darkness of these unreachable corners but with Bajaj Bulb even these corners would be illuminated and thus find that which is lost.


Art Direction, Branding, Packaging