To bring about the transformation of Shah Opticals and making it a cool brand called Shoptiq, we created a new visual identity for this venture. We repositioned the brand on eye care and not just business of selling frames. This is especially true since the store has a qualified service for testing eyes and ears.
Our design principle for the project was to keep things of simple and clean and give the brand a premium look and feel across different deisgn requirements of the brand right from fixtures to communication or signage. The idea was to be simple yet distinct. One that says- frames, lenses, eye care in one visual!
Art Direction, Branding, Packaging