While designing a pub called London Taxi, the easiest thing to do is to design something that appears like an English pub. But we wanted to create a unique experience, one that celebrates London but doesn’t copy it.
With this purpose, we designed the pub using the elements that a person is likely to see while travelling in the real London Taxi. Each element paid back to the central theme. The main façade was designed using an actual map of London. The door to the pub was inspired from the iconic Austin door. The tables were designed to give a look of the window. The seating illustrated various sights of the London city itself. The bar showcased the London Taxi grill. The floor itself had the London Taxi casted in it. The first floor celebrated the Old London and took revellers to the world of Sherlock Holmes and old world charm of this oldest city in the world.
Art Direction, Branding, Packaging